On-page optimization (AKA on-page SEO) is the steps a website takes to automatically improve its position in search engine rankings.

An example of this is changing the content or changing the meta descriptions and title tags. Instead, on-page SEO includes links and other parts.

Analysis and monitoring as a prerequisite for on-page optimization

Effective surface modification requires a combination of several factors. If you want to improve your performance in a structured way, the two main areas are analysis and continuous monitoring. There is no point in improving the structure or content of a website if the process is not focused on achieving the goals and does not deeply solve the underlying problems.

In extreme cases, optimization measures that don't require a rigorous, evidence-based plan can have the opposite effect—damaging keyword ranking stability or reducing conversion rates.

Onpage Optimization

Basics of on-page optimization

There is no standard, universally accepted workflow for scene optimization. However, in all cases, the analysis and implementation of measures to improve search engine ranking should be as comprehensive as possible.

While there is no simple step-by-step guide to optimizing web page elements, the following list attempts to cover the most common elements, divided into four main areas.

1. Technological improvement

There are three main technical aspects of an optimized website;

1.1 Server Speed

Speeding up server response time is an important part of on-page optimization because search engines consider a website's loading time as part of its evaluation for ranking purposes.

1.2 Source Code

Effective source code helps improve web performance. Googlebot can often remove unnecessary features or code snippets or add other elements to make your site easier to index.

1.3 IP Addresses

You can use this to identify a problem with a bad partner. Ideally, you should always have a unique IP address for each web project. This tells Google and other search engines that your website stands out.

2. Content

Content, in this context, is more than just screen elements such as text and images. It also includes elements that are not initially visible, such as alt-tags or meta information.

2.1 Text

Long text optimization is done based on keyword density. This approach has now been modified using the WDF*IDF tools - at a later stage - for cluster analysis of evidence terms and related terms. The goal of on-text optimization should always be around optimizing keywords and phrases, not just single keywords. The table of contents describes the topic more accurately and comprehensively. Today, text optimization is not enough to meet the demands of search engines.

2.2 Structural elements of the text

This includes using paragraphs or bullet points, using headings, and bolding or italicizing individual text elements or words.

2.3 Graphics

All images are important content elements that can be updated. They can help increase the relevance of your content and well-optimized images can automatically rank in Google Image Search. At the same time, it can increase how attractive the site is to users. Referring to image galleries can also increase the time users spend on the site. Graphics file names are part of image optimization.

2.4 Videos

Much of what applies to images also applies to video. SEOs and webmasters should pay special attention to the ability of visitors to view the audio and visual content presented on their pages.

2.5 Meta Tags

Meta titles, ranking page elements, and meta descriptions are two important aspects of search engine optimization that directly affect CTR on search engine results pages. Although they are not immediately visible to users, they are considered part of the content because they need to be updated frequently with text and images. This ensures a close relationship between the keywords and topics in the content and the topics used in the meta tags.

3. Meta Title

In order for your website to appear in search engine results pages (SERPs), Google needs to know what your page is about. Using special keywords (<title>, </title>) in the title of each page makes it easier for search engines to understand your site.

For example, if you're targeting the keyword "dog sitting on the beach," you could create a title like: "Best Daytona Beach Daycare | Company Name." For the best results, use your main search term without using Google search results.

4. Meta Description

A meta description does not directly affect your on-page optimization. However, this feature helps users learn more about your page. Google loves bold user search terms in your meta description, which is another reason to optimize your page meta description for SEO.

For best results, include the main and most important keywords in your meta description. For example, your Daytona Beach Dog Reviews page could use the following meta description: "Looking for Daytona Beach Dog Groomers? Visit Rover for grooming, grooming and more!".

For best results, your meta description should stick to 160 characters.

5. Keywords

Every page on your website should have a title tag.

Even sub-optimal pages, like a contact us page, can help your business gain visibility online. Using keywords throughout your page content will help Google read and rank it.

You should check every page of your website and add keywords. Keyword research tools like KeywordsFX and Keywordtool.io can help people understand keywords related to your products and services.

Look at useful metrics like monthly search volume and competition to determine which keywords are most valuable to you.

Smaller companies often focus on long-tail keywords or three- or four-word keywords.

Long-tail keywords typically have high monthly search volume, but low competition. Long-tail keywords are easier to translate because the search intent behind them is more specific.

For example, if someone searches for the short-tail term "dog grooming," it's hard to tell what they're looking for. Maybe they're researching the best dog food for small dogs, or want to try a new dog food recipe.

On the other hand, if someone searches for the long-tail phrase "buy dog ​​food for puppies," you know what they're looking for—and they're ready to buy.

High-performing SEO campaigns include both short- and long-tail keywords—which one depends on your business and goals.

6. Internal connection and structure

Local links may be used to improve your domain access and browsing experience for real users.

6.1 Logical structure and crawling depth

The goal here is to carefully organize the menus and ensure that the web hierarchy does not exceed four levels. The lower the threshold, the faster the bot can access all sub-pages.

6.2 Internal linking

This link explains how the abstract is managed by domain and to increase the relevance of the page for a specific keyword. A good sitemap is one of the main principles of on-page SEO and is very important for both your domain and search engine crawlers.

6.3 Canonization

Methods to avoid duplicates include using canonical tags and/or indexed pages of a non-indexed nature.

6.4 URL Structure

This feature includes checking that search engine friendly URLs are used and that existing URLs are logically related to each other. URL length can also be considered as part of on page optimization.

6.5 Focus

Pages that do not have particularly useful content and are considered irrelevant to Google's index should be meta-tagged by robots and prevented from entering search results.

7. Design

Usability is a key factor in web design today. Complex graphics (eg using Flash) are replaced by simple options to improve the page. This can also be applied to other components such as JavaScript applications.

7.1 Mobile Modification

This means that the desktop content of the site can be easily accessed on mobile devices such as smartphones or tablets.

7.2 File Size

Very large images or photos can significantly increase page load times. As part of optimization, SEO and graphic designers should keep file sizes as small as possible.

7.3 Call-to-Action

Specific page elements should be used to drive user traffic by encouraging interaction with the site.

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