We asked a network of marketing experts for their best SEO tips for small businesses in 2022 and what they had to say.
Are you ready for small business SEO in 2022?
If you struggle tactically, you're not alone. Pandemic-related business disruptions and changes in consumer behavior are keeping marketers and SEO pros on their toes.
To help SMBs and marketing professionals alike, we asked our network of experts, "What's your best SEO advice for SMBs moving into 2022?"
From business networking to sharing customer stories, here are the best tips for small businesses looking to improve their search rankings.
1. Explore New Search Trends
As Google improves its algorithms and ability to determine who needs content, OneLocal Senior Product Manager Jeff Riddle advises all businesses to optimize their audience at each stage of the customer journey.
"Small businesses should look for keyword opportunities and content gaps where they can add value by answering the questions their customers are asking," he says.
In addition, Rydal advises small businesses selling through Shopify, Amazon or other similar platforms to determine the content they need to optimize their product pages, as well as the content they need to complement and support their products.
Today SEO is about optimized marketing; They will deliver timely and relevant content to their customers, improving visibility to people who can answer product-related questions.”
2. Plan your content carefully
Clarinino Aduk, marketing manager at Clarini Online, advises local businesses to start producing regular content on their websites.
"They need to start thinking less like a local business and less like a media company," he explains.
"SEO is a long game, but it can be accelerated with the right strategy and execution," says SEO consultant Anatoly Ulitovsky.
“Your content strategy is not deep and broad. Create authoritative content. Localization is a key benefit, says Sigart Iyer, head of SEO at Consequential.
He added: “Be an independent thinker and show off your skills. Confidence signals play an important role in dominance. Get these reviews, testimonials and industry recognition. Improve accessibility, engagement and user experience in your messaging, sales process and customer journey. ".
Rebecca Conway, chief content officer at Sweet Digital, advises small businesses to take a holistic approach.
"Integrating your email, social, PPC and content strategies will increase and increase your chances of achieving your campaign goals," he says.
3. Use the right keywords
Shiva Kumar Vogalaboyna, a digital marketing analyst (PPC expert) at Visaka Industries Ltd., advises small businesses to focus on long-tail keywords when creating content. This strategy will help you find unique pieces that will drive a lot of traffic to your website.
Ulitowski agrees: “Content and engagement remain key ranking factors. So, covering these keywords will help you get ranked quickly. Paid tools do a good job of finding such keywords. Then manually check and filter out the unimportant topics. ".
“The last step is to choose your priorities. Less, but quality is still important," he emphasized.
Road Loop recommends linking your brand name to your primary keyword and using a background search query when sending Google review links to get customers to see your listing.
She also said, "When your domain URL is correct, you get 100/100. More than eight edits on any page will not make your SEO any easier," says Anna Evans.
4. Contact local businesses
Svetlana Stankovich advice small businesses not to copy large ones.
“Find your niche and network with other small businesses in your area. Do something for your community with others. No matter how small the business, there are always specific topics that need to be covered in a meaningful way,” he explains.
5. Share customer stories
Digital Organic Growth Consultant Suhrud Potdar encourages entrepreneurs to start writing short stories about their daily interactions with customers at every stage of their business, from product reviews to post-sales.
Make these stories the main part of your website and share them on social media. Even if it's a simple, small step at first, it can bring more people to your business and take you a long way.
Riddall agreed, saying that businesses "should easily see posts and links that lead customers to their Google Business Profile, Facebook or other review pages."
In fact, Amanda Leeman, SEO Manager at Adapt Marketing, says your Google Business Profile may be more important than your website ranking.
"Make sure it's completely filled out. Make sure you use keywords in your business description. Ask for reviews, and don't forget to fill out all your services," she advises.
6. Be smart.
"Anything you want to rank on Google can be done with strategic Google search. The formula is there," said Brandi Harworth, owner of LocalAdz.
Rydal recommends using tools that automate online review queries and management for small businesses and SEO pros, reviews can have a big impact on local search or map package visibility, but take some time to manage.
“Repeat requests can be easily initiated based on specific customer actions, such as a purchase or completed appointment.
Similar decisions can be made when responding to assessments and are important when looking at business responsibilities.
Increasing organic reputation and visibility, adaptability and responsiveness to online reviews has been the most important driver of business growth.
One thing that is certain about 2022 is that it will bring continued uncertainty. However, to meet and respond to the needs of customers and applicants, this small business is poised to make maximum profits this year.
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