Learn how to improve organic local SERP and map rankings with proven local SEO tips on this page.
When most people think of local SEO, they think of their Google Business Profile and local citations and links.
It's definitely helpful when trying to get that "by me" effect.
But on-page optimization also plays an important role in the signals sent to search engines.
On-page SEO helps you rank higher in organic results and Map Pack results.
Five page optimization tips to help you increase your local visibility in search.
1. Make sure your NAP is correct
NAP - Name, Address, Phone Number.
These three simple things can make or break your local SEO strategy.
Make sure this information is prominent on your website. The footer will appear on every page, so it's a good place to put your NAP.
Connecting to Google Maps is even better.
You can display your NAP on service area pages and contact page.
Consistency is important. This important business information should be the same wherever potential customers find you online – and Google can use comparisons to ensure accuracy.
It helps crawlers and bots connect the dots between your Google Business Profile, website and other local citations across the web.
Don't get lost in small details like abbreviating street names. It makes no difference which one you pick.
2. Print the content of the page
Your website content is your chance to show customers and search engines that you are an authority on local services.
In addition to your services in this area, include specific details such as landmarks and street names. Find out why the client needs your services in this area.
The more you think about it, the better the user experience.
Think like your customer thinks.
What words would you use if you wanted your services?
Can you include your metro, city or neighborhood?
The answers to these questions will help you determine what content you need and what content to include.
These keywords will help you in a targeted combined search [Chicago dentist] and GPS based search while sitting in Chicago.
"Near me" searches are useful in this situation.
Google matches the user's location (using IP or geolocation) to provide search results.
You can optimize these keywords on general service pages or on landing pages designed specifically for your services and target service area.
Using the example of a dentist, you provide teeth whitening services in the Chicago area and southern Wisconsin.
In addition to First Face Whitening, there are a variety of teeth whitening sites in Chicago, Evanston, Milwaukee, and Racine.
Each of these pages should be super targeted and optimized for that niche.
Don't be shy here; This can be a landing page for many search engines.
Really tell the customer why they should trust you enough to click on the next page or CTA.
Don't forget to do your research.
Local customers will know the common language and the characteristics of the area.
If you come with half-baked information, they won't believe you are genuine and genuinely care about their environment.
3. Change of title
When it comes to SEO, we know the importance of header tags.
If you haven't studied this topic before, check out this resource for best practices for using headers.
By creating locally-based service pages, you've created prime real estate with key targeting tags, including local keywords + services.
Having great tags gives your website visitors and employees a basic overview of the page structure and what to expect when they read the main content.
Be careful not to include your keywords only in the title tags as this will not look natural to your visitors or crawlers.
Take advantage of it.
4. Domestic relations
Use the power of local links on your website to attract your customers and search engines to your customer service.
When you add city names to your page content, you can use them as anchor links to service area pages.
You can get a little creative and create widgets, lists, and blocks that stick some links to your service areas to give you a little SEO boost on top-ranking pages.
This can take the form of a "Metro Areas We Serve" section, with the name of the metro, an image of the area, and a short excerpt.
The text then links to the landing page.
5. Local business scheme
Defining a schema helps search engines understand your site better.
A local business listing type contains relevant and important information such as addresses, reviews, hours of operation, social media accounts, local service geographies and departments and should not be on your content page.
It tells bots and crawlers who you are, what you do, where you work, and why others trust you without checking.
Rather than relying on search engines to find various resources online, it gives you some control over the information you post.
How do I know it's working?
Once you're fresh and ready to go, you'll want to know how this will affect your local SEO strategy.
There are many tools out there, but let's take a quick look at some of them.
Local results search tools
There's nothing like seeing SERPs live, but seeing SERPs in a simulated environment is where you want to be.
You can do this with native tool engines like Falcon, Merkle, and BrightLocal.
With these tools, you can view Google Maps, select options like desktop and mobile, and even get granular levels like indexing.
Geo-grid environmental assessment tools
Geo-gridded local scaling tools such as Local Falcon and Local Viking are highly visual and map results of selected areas.
These tools are great because you can scan periodically to get snapshots of your results and your site's performance history on local maps.
These scans are also keyword-based, so they're an effective way to track optimization within your content and title tags.
Google Business Profile Analytics
There's nothing like getting information straight from the horse's mouth.
Every time you do this, whether it's a website visit, a phone call, or a drive, if it's successful, you should see an increase in your Google Business Profile.
As your visibility increases, you should see an increase in traffic.
When optimizing your on-page SEO, remember to keep it simple and relevant to your business.
You give your customers what they want and need, and the rest is natural.
It is your responsibility to provide accurate information.
Despite the rapid changes in the local SEO space, a solid on-page strategy is a win-win for you and your clients.
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