Will editing website links hurt your rankings? Find out if connection stability plays a role in your search rankings.
Ever since a 2006 patent described a "link function," its relationship to stability and search ranking has been questioned.
Some believe that the stability of web links depends on the signals used by Google's algorithm or the fact that the length of the links on the page has not changed.
Let's consider app stability claims as a rating factor, where they come from and if there is evidence to back them up.
Note: Addition of stability is an evaluation factor.
A link is defined as stable if it remains unchanged on a website for a long period of time - changes that can break a link's stability include changing the URL and changing the anchor text.
A website is said to have a high "link rank" when links on web pages change frequently.
Google filed a patent in 2005 that describes an update to its search algorithm that uses link value as a ranking factor.
Here are excerpts from the patent filed in 2006:
The method of claim 54, further comprising: determining to display a link to an online document, providing information about the link; and matching the level of associated documentation to the level of competition.
62. The method of claim 61, wherein the chain link index is calculated as a function of a change in one or more links specified in the link register over time.
63. The method of claim 62, wherein the threshold determination includes a threshold penalty if greater than the threshold. ".
This is a simplified version of the above three points;
The algorithm evaluates the progress of the network chain. This estimate is used to adjust the amount of weight given to long joints.
Link rate is calculated based on how a given website's links and/or anchor text changes.
Google can penalize websites if their link traffic exceeds a certain threshold.
Since the creation of this patent, link stability is said to be a search engine ranking factor.
Based on these claims, should you be concerned about this negative signal and hesitate to adjust your outbound links?
Is there reason to be concerned about negotiation and stability?
Here's what the evidence says.
Evidence for relationship stability as a rating factor
Google's patent reference dates back to 2005. The archive can be viewed online, but has been updated several times.
Today's patent version doesn't mention references or anything like that. If bond stability is a factor, this is a strong indication that it has become less important in recent years.
Besides, patents are just that. Companies always file patents and never bring them to market.
Google should remind us from time to time that not all patents are used in search results.
Linking sustainability as a rating factor: Our decision
There is no definitive evidence that Google's sitelinks measure conversion rate.
In addition, there is no evidence that changes in outgoing media can create a negative signal.
Based on the available evidence, we believe that the relationship stability rating is a factor.
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